This digital era of internet has helped business to take a quantum leap in the marketing field, and due to it, today we are able to apply marketing strategies that were once unimaginable. However, it is important to understand that there still prevails a ton of prospective clients for a business who are distant from the facility of the internet, computers and such technologies. No matter how technically backward they may be, they are every bit as much customers for a business as any other person and for such remote clientele ‘Direct Mail marketing’ is something that functions as a promotional medium through which they get updated about the required product. A company selling a listening device for old people may promote Good morning sms on the internet and may also find customers for their product, however, what the company fails to see is that there is a vast range of their prospective clients that remains latent because they are unaware of any such company. Direct Mail Marketing has its advantage if it is wielded properly and efficiently. When a proper research for potential clients is made and other aspects related to it are taken care of, one can get an optimum level of customers.